THE END GAME
Cultural transformation
Tapping into a hugely successful career, I’ve developed a highly-effective way to deliver cultural improvement that’s sustainable.
In both sport and business settings, with teams and individuals, I use proven techniques to shift attitudes, change perceptions, challenge existing values, and bring about a move in a new direction.
The methodology I use has evolved over the 30 years I’ve been an award-winning industry leader.
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Why culture change is so important
Culture has often been described as “the way we do things around here.” It’s an accumulation of old baggage in the form of habits that are hard to break.
But, as Einstein famously suggested, if you keep doing the same things and expecting a different result, you’re insane!
My proven techniques centre around building a new and engaging philosophy that resonates with your people and is aligned to your organisational values. Then, creating a vehicle to roll it out across every layer of your business.
Preferred Behaviours (PB) = Personal Best (PB)
At the young age of 13, I had an awakening. I realised that if I chose the right behaviour, good things could happen to me. And they did.
PB = PB is about choosing your preferred behaviours to help you to achieve your personal best. It involves relentless discipline, each and every day, that leads you to become the best you can be.
I use this methodology with organisations in sport and business, who want to transform their culture. It’s a cultural improvement framework that helps staff and players to choose to have great days, perform better, and be happier in their roles.
Agile gets results
Agility is synonymous with successful organisations. The ability to move and adapt quickly in response to external forces gives you a competitive edge.
It’s proven to improve performance, increase speed of delivery, delight your customers, and boost the morale of your people.
Why? Because breaking an aspiration into smaller, incremental tasks is easier to manage, quicker to implement, and facilities more collaboration.
Row the Boat (RTB)
When I was a teenager, in training to become an international athlete, my coaches introduced me to the Row the Boat (RTB) approach – that I’ve since adapted and evolved to achieve cultural improvement.
The sentiment is based on the fact that we’re all on a journey to a chosen destination. As long as our oars are in the water, and trying to get there, we’re making progress. If we make a mistake, it’s okay, as long as we learn from it. After all, there’s always another stroke to make things right again.
This extremely impactful and award-winning programme – delivered tangible and transformational results during my tenure at Life Leisure. It turned individuals into leaders. It also won us The Transformational Leadership Award from UKActive.
